While the crust sets, in the bowl of a stand mixer fitted with the paddle attachment, beat the cream cheese, powdered sugar, and vanilla together.
16 ounces cream cheese, 1 cup powdered sugar, 1 teaspoon pure vanilla extract
While the cream cheese mixture beats, melt the pink chocolates in a small, microwave-safe bowl.
1 cup pink candy melts
While mixing the cream cheese mixture on slow speed, pour in the melted pink candies or white chocolate chips. Add pink food coloring, if desired.
Pink food coloring
Once it is well combined, pour over the prepared crust, spreading evenly until the entire bottom crust is covered.
Place in the refrigerator until the cheesecake sets, about 2-3 hours. Top with rainbow sprinkles and circus cookies, if desired. Cut and serve.
Rainbow sprinkles