Preheat oven to 350°F. Grease a standard 9x5 loaf pan with nonstick spray. Set aside.
Using a hand or stand mixer, beat the butter and sugar together on medium speed until light and fluffy, about 2 minutes.
1 cup unsalted butter, 1 cup granulated sugar
One at a time, add the eggs. Do not add the next egg until the first one is fully incorporated. The mixture may start to look a little curdled at this point- that’s okay!
4 large eggs
Add the vanilla and mix until combined.
2 teaspoons pure vanilla extract
With the mixer running on low speed, slowly add the flour. Be sure not to overmix at this step--mix until the flour is just incorporated.
2 cups all-purpose flour
Transfer the batter to the prepared loaf pan and bake until a toothpick inserted into the center comes out clean, about 55-60 minutes.
Allow the cake to cool in the pan for 5 minutes, then run a knife around the edge and turn it out onto a wire rack to cool completely.
Notes
*It’s so important to use softened butter for this pound cake recipe! Cold butter won’t incorporate the same way.**For even more vanilla flavor, use vanilla bean paste instead of vanilla extract.Tips:
If the mixture starts to look curdled as you're adding the eggs, don't panic! Trust the process and follow the steps in order, and the curdled look will go away.
Don't over mix it! Over-mixing a pound cake will make it tough and even a bit dried out. Make sure to stir the ingredients together in the specific order listed, and just until combined to ensure a moist, dense pound cake you'll be proud to serve.
You can stir in a cup of fresh cranberries for a Christmas-ready pound cake, or add chocolate chips and a chocolate drizzle on top of each slice for a more indulgent chocolatey treat.
If your pound cake turns out dry, try reducing the baking time slightly or adding a tablespoon of sour cream for extra moisture.
Storage: Store vanilla pound cake in an airtight container at room temperature for up to 4 days or in the freezer for up to 3 months.