This cinnamon roll cake is everything I love about cinnamon rolls--warm cinnamon swirls, buttery flavor, and creamy icing--made the easy way with cake mix. It’s soft, quick to throw together, and perfect for breakfast, brunch, or dessert.
You can also line the pan with parchment for easier slicing and removal.
Use room-temperature ingredients for a smoother batter and a more even rise.
Mix your eggs in their own bowl before pouring them into the bowl full of other cake ingredients. The eggs blend in better when they are pre-mixed.
Tap the pan gently before swirling to release large air bubbles for a more even crumb.
Don’t overswirl the filling; a few big figure-8 motions keep those gooey cinnamon pockets intact.
Rotate the pan halfway through baking if your oven has hot spots; this prevents overbrowning on one side.
Check the cake early (around the 27-minute mark) so it stays soft and doesn’t dry out. It's ready when a toothpick inserted in the center comes out dry or with just a few moist crumbs and cinnamon.
Let the cake cool for 5-10 minutes before glazing to prevent the glaze from fully absorbing and disappearing.
You can warm the glaze slightly (5-10 seconds in the microwave) so it pours more easily.
For extra moisture, poke small holes into the cake with a skewer and let a bit of glaze seep in before pouring the rest.
If you want to skip the glaze, you can always just sprinkle powdered sugar and cinnamon on top of the cake.
Make-Ahead: You can bake this cake up to 24 hours in advance of when you plan to serve it. Cover tightly with plastic wrap and leave at room temperature, then glaze just before serving.Storage: Store cinnamon roll cake in an airtight container at room temperature for up to 2 days, in the refrigerator for up to 4 days, or in the freezer for up to 3 months.